Iceland | Fashion & style – interview with a viking

collage_island Northen lights, unpredictable weather, volcanos, stunning  national parks, glaciers, volcanos, the famous Blue Lagoon, amazing food, knitting, wool, no army, forest or surnames, friendly people. I heard so many things about Iceland but I had to convince myself that everything was true. I had Iceland on my travel bucket list for such a long time. In December 2015 I had the chance to visit it and it was amazing.

Every time when I have the chance to explore a new place (a town, city, country or an island), I am bouncing off the walls. The feeling of freedom, embracing unique experiences and knowledge are dope for me. I am paying attention to the landscape, architecture, transportation, food, the street pulse and stir, if people are smiling at you without a reason and last (but not least) what they are  wearing.

I had in mind to write a post including pictures of  Icelandic fashion boutiques/ famous brands or catching Reykjavik`s street style but one week was not enough for that. I wanted to see as much as I could, our friends planned  the most popular road trip (Iceland ring road),  the weather was crazy (but we survived those hurricane force winds) so I thought it`s better  to discover some interesting fact about Iceland`s fashion. For a successful cultural and fashion immersion, it`s better to talk with the locals.  So here it, an interview with the Viking Hermann.

Góðan daginn or Hello 

1.How would you describe Icelandic people`s style? 

Our style is a mix of modern outdoor clothes with a hint of the old school. We follow the fashion trends a lot, especially the young people. It all depends on what the type of  person you are of course. I notice that we have a group motion, we follow each other somehow.  We tend to wear skinny jeans combined with retro inspired clothes. The middle-aged people stick to their era with the `80  inspired clothes.


The style pattern for a geek arty people is combining  loose, baggy shirt with skinny jeans and layers (wool sweater layer).

2. Lopapeysa – the Icelandic wool sweater -a popular and iconic piece. Icelandic people are wearing it so gracefully that it made me want to get one. What`s the story behind the circle pattern?

The origin of the lopapeysa pattern is still unsettled.  I believe that the circle pattern was inspired from to the mail armor. For symmetry reasons,  the front and back design are the same. The circle is associated with purity.


3. The traditional knit using lopi yarn it`s perfect for the northern climate: it will keep you warm, it`s waterproof and chic. Yes, I am talking about lopapeysa again.  How do they integrate it into an  everyday look?

In wintertime, some people can wear a shirt under the lopapeysa and the collar comes out; others might like the shirt flaps from underneath . They can experiment and choose to wear lopapeysa vest with zippers, hoods (or both), skirts, dresses. The classic lopapeysa has a half circle one each side but the designers will play with new patterns and follow the actual trends. I remember 2 years ago, the half button V-neck  sweater was really popular and lopapeysa replicate it.

4. In Iceland, knitting is taught in school. Doing your own sweaters seems hard but at least you are keeping your creativity trained. Where do people get inspiration from? 

Knitting is really popular in Iceland; it`s a necessity, it maintains tradition and it`s fun. At home, my mother knits. She finds her inspiration in the  magazines. She can look for different patterns and then mix them together after adding an idea of her own.

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Images credits:

5. Living on a small island it`s not that easy  as we think. Where do you purchase your clothes?

The home delivery services were not so developed since 10 years ago. But now the online shopping tendency is getting stronger and stronger. The big brands we found in malls have online stores as well. We shop clothing pieces abroad a lot when we travel . Young generation tends to buy clothes from outlets or second-hand stores. 60% of my clothes are from second-hand stores and those are the pieces I like the most.

6. Any rule on wearing colors ?

It depends on the season and  your age. People older than 50 years wear earth tones; beige, black and white are really popular. On the streets, you can see a 30 years old man with a blue color block coat and neutral skinny jeans. Most of the time, the people build their outfit around their layer. In  spring/ summer time, after a heavy winter, we wear happy colors or everything that`s shiny.

Thanks to my friend Diana for the pictures with her Viking and Hemmi for his cooperation.

PS: I hope you found this post inspiring. Don`t forget to wander, be stylish and keep learning new things every day.




  1. March 23, 2016 / 5:09 AM

    interesting information. I am a knitter, and have admired the style of sweaters. So knowing some of the information is kind of nice.

  2. Anupam Saikia
    March 22, 2016 / 7:53 AM

    Really it’s a great post.. I loved it..

  3. March 21, 2016 / 10:08 PM

    For some reason I thought I learned in school that Iceland was normally hot and didn’t have snow. But interesting post! I want to make my own sweaters!

  4. March 21, 2016 / 11:41 AM

    Found this really interesting. I really like their style proves you can still be fashionable in the coldest of countries.

  5. March 21, 2016 / 11:27 AM

    God I’m not sure I could bear to live on an Island where I had a more limited access to shops! Would love an iconic Lopapeysa piece in my wardrobe 🙂

  6. Denisa
    March 21, 2016 / 5:49 AM

    Iceland fascinated me for as long I know, and is one of my dream destination but never thought about their fashion. Thank you for sharing this and for make my morning dreamy

  7. March 21, 2016 / 4:12 AM

    This was a really neat post. Love to see how people in other parts of the world live, including how they dress!

  8. NuRechia
    March 21, 2016 / 2:41 AM

    I love the pictures of Iceland that you were able to take. I really like the fashion and I see myself and others pulling it off here in Missouri, despite it being the first day of winter!

  9. Emma
    March 20, 2016 / 11:17 PM

    Nice post!! all my friends would love to see a guys fashion blog so i will make sure to point them over to your blog 🙂

  10. March 20, 2016 / 9:07 PM

    If I ever get the opportunity to travel to Iceland, I would definitely have to go at a time when I could get to see the Aurora Borealis. I have always been fascinated by the beauty of it. To get to see it in person would be a dream come true!

  11. George Foster
    March 20, 2016 / 7:08 PM

    Wish I knew where to get lopapeysa in England (IF i can get it), its always so cold for me hahaha! Loved reading this!

  12. March 20, 2016 / 6:18 PM

    Totally inlove with this. This is my kind of style. Great post!

  13. March 20, 2016 / 6:08 PM

    I think its pretty cool that they teach how to knit in schools – looks like a pretty useful thing to know in Iceland!

  14. Adina Mera
    March 20, 2016 / 2:08 PM

    I can relate to the “bouncing off the walls” feeling when exploring a new place! This was a really nice and informative post! Had no idea that there are actual colour rules over there or that most people knit and make clothes.

  15. March 20, 2016 / 2:02 PM

    Whenever I see photos of Iceland, all I see is majestic beauty. Being in a tropical country, I certainly cannot relate with the clothes worn though.

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